We invited people to explore a better WORKING World
During its 100th birthday, IBM promoted an exhibition to remind people about
their groundbreaking constant innovation and share some of the lessons they learned. The work selection was the sum of the technological progress of the last century. Still, people needed to know about it. We invited them through these posters.
The exhibit
The THINK exhibit is an exploration into how the world works and how to make it work better. Located at Lincoln Center in New York, the THINK exhibit happened to be, at the same time, a heaven on Earth for tech people, a record of how humankind has evolved and a self reflection about how we can improve the way we live .
the posters
The posters worked as billboards and out of home displays throughout New York City. Each one of them was about an innovation IBM promoted in our society and were also an invitation to the exhibition.
The exhibition was critically acclaimed. The content? From Deep Blue to Charles Eames, from Apollo Missions to a data-wall, from floppy disk to nanotechnology. With that range IBM has filled the halls of Lincoln Center with pure entertainment.
