The ultimate question has been answered, by simply tweeting the ingredients available and a hashtag.

Cooking is nice. However, people usually don't remember random recipes by heart. ReciTweet brought different possibilities and cut food waste. It became a trustful automatic recipe generator. So, we synced it with one of the biggest recipe databases on the web.

The campaign was a success and in just one day ReciTweet reached 22 million impressions. But, the jewel in the crown (or the cherry on the cake) was the nearly 100,000 recipes generated.

no app. no expensive deliveries.
no late calls to grandma.