They took a lift
Fanta lifted their spirits
We selected the most boring place in the world (a college elevator on winter), during one of the most distressful moments of a youngster life (finals), and by using SFX, hidden slots, audio and lights tricks, we made it awesome. Fanta is all about surprising ways to make people have fun. That's why we wanted to be sure this elevator was full of surprises. Hidden voice emulators, a dance floor, a lateral electronic drum kit, to name a few. We also got some pranks up our sleeves like a terrifying Hitchcock's Psycho theme during a flickering light. And of course, a well-hidden fridge full of Fanta.
having fun is
the final exam
Fanta reached its awareness goal and most importantly, the brand
was a relief for students that were under terrible stress and pressure.
