atari's frogger got live and dangerous
To help Allianz Insurance advise people about the danger of driving carelessly we recreated Atari's Frogger, but this time using the heavy traffic of São Paulo, entirely live.
a rebirth to fight
a modern issue
Accessing Facebook people were allowed to play and compete in this vintage, remodelled game. The game design stuck to the original one, but on LiveFrog players actually had to avoid cars, trucks and motorcycles from a real time video stream.
The characters
We wanted LiveFrog to be challenging just like the modern traffic. To make it educative about what could happen on streets we created and designed new characters, each one of them representing a point of attention while driving.
Vintage interface
LiveFrog was able to merge 16bit art with 3D character design and real life. However, we wanted the level design to look back to the origins of the game, creating a nostalgic feeling among older drivers.
LiveFrog was played by thousands. Few tough players were able
to complete the 5 stages, such is the traffic nowadays.
