How did 10 children get
24 million fans in a day?
On November 23th, the National Childhood Cancer Day, 10 celebrities answered
GRAACC’s kids request and donated their Twitter profiles. Each kid took over one celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. This was the most successful fundraising digital campaign in the history of GRAACC.
celebrities donated their twitter profiles
Ten celebrities helped GRAACC donating their profiles. Together they combined for 24 million followers that suddenly were aware of GRAACC, the National Childhood Cancer Day and the chance of donating, all at once.
some celebrities who joined
THE MOST SUCCESSFUL FUNDRAISING dIGITAL CAMPAIGN IN THE
HISTORY OF GRAACC.
Donations increased 4.760% compared to the same point in 2010. Fifty times more donors than the previous month.
