The ADVERGAME that
educates drivers
and pedestrians
Traffic and street responsibility shouldn't be game. But since everything else failed, Fiat, the leader in automobile sales in Brazil for over a decade, decided it was worth a shot. So they launched Mistakeland, a game with a simple mission: respect other commuters.
Everyone plays
their part
Traffic and streets are ecosystems and every tiny part has its role. That's why Mistakeland brings pedestrians, cyclists, bikers, car and bus drivers together. They all belong on the streets. It's the players job make them get along. Bad habits are recurring and Mistakeland is an addictive game that evoques good habits.
ENVIRONMENT
AND BELONGING
The suburbs, a commercial district and a busy city center were designed to bring everyday situations to the gameplay. For every stage completed, it gets tougher to avoid mistakes.
No one is flawless. But now they are at least aware that a mistake can happen right in the next corner.
