Bradesco, one of the largest banks in Brazil, had a lot to overcome. Being constantly outdated by its competitors and by the newcomers from the fintech era, its goals were ambitious and weren’t easy to reach.
shine again
2020 was an uncommon year. Following its previous strategic success’, Bradesco wanted to release an uplifting end of the year video. But this time just another inspiring story wouldn’t be enough.
The story created not only represented the diversity of Brazil but the several ways each of us have struggled during 2020. In the end a sympathetic message of hope, not allowing people to forget that there’s some light ahead.
An integrated campaign helped to spread our message of hope and it became one of the most memorable videos from an already iconic brand.
More than 240M views
ONE OF THE MOST MEMORABLES
ADS IN BRAZIL IN 2020
With: Rico Lins, Marie Gerbauld, Juliana Utsch, Doug Reis, Rafael Barbosa, Eugenio Lima, Rodolfo Monteiro, Américo Vizer e Gabriela Moura.
BIA’s new answers
BIA is one of the most successful AI’s in Brazil. She helps Bradesco clients with countless banking functions and has accoladed more than 1 billion interactions so far (and counting). But, BIA is presented as a woman, and even though she’s a machine she isn’t free of sexism, harassment and verbal violence.
And wasn’t programmed to defend herself.
Brand commitment allowed us to bring to life an idea that is helping
shape new behaviors and acceptance on digital environments.
70.000% more interactions and IT’S IMPORTANCE TOWARDS AI’S FUTURE RECOGNIZED BY UNESCO
With: Rico Lins, Juliana Utsch, Luana Grybosi, Gabriela Moura, Doug Reis e Rafael Barbosa.
father’s day
On a holiday full of generic messages, what to say that would make a bank stand out?A simple film that is fully aligned with what the vast majority of the people say is the foundation of a good society. And the same film is the opposite when you think about what the vast majority of the people do.
A long piece that brought some thought to a date that is known for its commercial power when aired.
More than 64M views
With: Rico Lins, Marie Gerbauld, Gabriela Moura, Eugenio Lima.
Afropunk bahia 2020
Because of Covid-19, the first edition of the art festival Afropunk held in Brazil would have to be online. People were excited about the event and with the fact it was supposed to take place in Salvador.
Concentrating different online stages and areas, the video tried to emulate the energy of the event. Even though it was a remote event the audience responded and connected with the concerts, workshops, and conferences.
More than 12M views
With: Rico Lins, Doug Reis e Gabriela Moura.
Innovation
The future that people imagine is in the making. Before it is on display for everyone, companies that are part of our daily routine test it, improve it, and smoothly make everyone understand the need of progress. Companies like Bradesco that is constantly innovating its platforms and apps so everyone can have a taste of the future.
The innovation was embraced, and we took the concept even further by asking an AI to make our visual for the campaign. How relevant bank data would be translated by this AI? We partnered with The Force Studios to generate graphics in a 3D environment by this AI.
On the year of the campaign, Bradesco was accoladed as one of the most innovative companies in Brazil, ahead of fintech start-ups.
More than 16M views
With: Rico Lins, Paulo Aguiar, Lucas Pinheiro, Américo Vizer, Rafael Barbosa.
SMALL BUSINESSES FRENZY
Opening a new business is always a challenge, specially in an often unstable economy. It may sound like a crazy thing to do. But we’ve made possible to millions of small businesses owners to give it a shot every day.
We extended the campaign with 3 young entrepreneurs that had very challenging and brave projects in their minds. Their stories inspired and proved that the bank was on the right side and on the right track.
The bank wanted to make sure that their target know we understand how they feel.
A campaign for new customers that made the bank more attractive for 70% of the people who watched it.
With: Rico Lins, Paulo Aguiar, Lucas Pinheiro, Américo Vizer, Rafael Barbosa e Gabriela Moura.
reimagining a brand
Branding has always been an important aspect for Bradesco, but descontructing their own brand has always been a sing of strength of the regontiion of its logo pillars. To celebrate this we invited digital artists and commissioned original animated visions for each of the banks core pillars.
