the OLYMPIAN'S MOBILE
CONCEPT + ART DIRECTION | DIGITAL + SOCIAL
To celebrate Summer Olympics in Rio, Samsung, one of the official sponsors of the Games, decided to launch a special edition of their premium smartphone, the Galaxy S7 Edge. Every olympic athlete got one. Then the numbered, limited edition hit the stores. There were only 2016 devices. Robert Scheidt is an Olympic hero. He has 5 medals in 6 editions, including 2 golds: the most for a Brazilian athlete. However, he never had a proper homage. With the Olympic Games coming to Rio, we decided it was about time for him to know how proud Brazilians are of his legacy.
In his last Olympic Games as laser-class-sailor, Robert Scheidt
was the oldest competitor. He finished up in 4th place.
