How did 10 children get
24 million fans in a day?
CONCEPT + ART DIRECTION | DIGITAL + SOCIAL
On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles. Each kid took over one celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC.
some OF THE celebrities who joined
THE MOST SUCCESSFUL FUNDRAISING dIGITAL CAMPAIGN IN THE
HISTORY OF GRAACC.
Donations increased 4.760% compared to the same point in 2010. Fifty times more donors than the previous month.
