shine again
CONCEPT + ART DIRECTION | TV + PRINT + OOH + DIGITAL + SOCIAL
2020 was an uncommon year. Following its previous strategic success’, Bradesco wanted to release an uplifting end of the year video. But this time just another inspiring story wouldn’t be enough.
The story created not only represented the diversity of Brazil but the several ways each of us have struggled during 2020. In the end a sympathetic message of hope, not allowing people to forget that there’s some light ahead.
An integrated campaign helped to spread our message of hope and it became one of the most memorable videos from an already iconic brand.