we resurrected Brazil's
most charismatic tabloid
CONCEPT + ART DIRECTION | PRINT + DIGITAL + SOCIAL
The movie Brazilian Western was about to be released, The script is based entirely on one of the most celebrated songs of the 80's in Brazil. The song is 8 minutes long and has no chorus, is set in the 80’s, with its main themes being corruption, drugs and murder. We needed to generate lots of buzz about it. So rather than promoting it in a conventional way, we did the unthinkable: we resurrected Brazil's most charismatic printed tabloid. The Last Edition of Notícias Populares is based on the original lyrics, the movie scenes and Brazil's 80's background.
the goriest newsroom ever
put back together
Former journalists, photographers and the original chief editor watched the movie and worked hard,
all night long, to relaunch Notícias Populares one last time, on the movie's plot.
The campaign ended up generating 1.7 million dollars of free media, out of a low-low-extremely-low-budget. And the public responded.
