The ADVERGAME that
educates drivers
and pedestrians
CONCEPT + ART DIRECTION | DIGITAL + SOCIAL
Traffic and street responsibility shouldn't be game. But since everything else failed, Fiat, the leader in automobile sales in Brazil for over a decade, decided it was worth a shot. So they launched Mistakeland, a game with a simple mission: respect other commuters.
Everyone plays
their part
Traffic and streets are ecosystems and every tiny part has its role. That's why Mistakeland brings pedestrians, cyclists, bikers, car and bus drivers together. They all belong on the streets. It's the players job make them get along. Bad habits are recurring and Mistakeland is an addictive game that evoques good habits.
No one is perfect. But now they are at least aware
that a mistake can happen right in the next corner.
