A Model With Skin Cancer Rallies Brazilians
to Protect Themselves
CONCEPT + ART DIRECTION | DIGITAL + SOCIAL
Model and actress Barbara Evans was diagnosed with skin cancer at the age of 22. She was the woman selected to start Nivea Sun's new social media campaign in Brazil. The main intention was to create an habit in Brazilians: the daily use of sunscreen. In the end, beside that we've got a important self-consciousness viral.
Addressing the issue
According to Brazil's National Cancer Institute data, one person dies of skin cancer every three hours in the country. However, roughly 150 million people still don't use sunscreen, and some never have.
Fully disclosed on social networks, the campaign started with Evans, speaking about her experience battling skin cancer. During the video she also made a sunscreen sign on her own cheekbones and invited people to do the same, so they could join the cause #signofcare
A sign that reveals that people cared about a real issue in Brazil's healthy system. A sign that proves that the country is moving ahead to the right direction and that brought the subject to the stakes for far longer than just the summertime.
