An Italian car,
described by an italian,
in an italian way.
CONCEPT + ART DIRECTION | TV + PRINT + DIGITAL + SOCIAL
Punto Italia is a very special and limited edition of Fiat’s Punto. It’ a very charming car, and we decided to use the Italian elegance to talk about it. An Italian presents the car’s features speechless, using nothing but classic Neapolitan gestures. To make sure everything is comprehensible another Italian dubbed the gestures.
As a matter of fact, Italians are quite simple. If you want to eat, just get some pasta and tomato sauce. If you want to drink, open a bottle of chianti. if you want to be well-dressed for every occasion, just suit up. It's simplicity made with perfection. For the set we tried to create this atmosphere: an Italian actor, the gestures and the car. The campaign reached 3 million views and helped Fiat to remain a top selling automaker in Brazil.
