Colgate and smiles are unmistakably connected. The global campaign was based on that and the message was presented in various ways. That allowed the pieces to picture different aspects of smiles like, the affection and the optimism.

thank you for smiling

With a smart digital media placement we celebrated the fact that Colgate Smiles are everywhere. Even on other brand’s ads. They use it because everyone knows a Colgate Smile. We thanked them because every shared smile makes the world a better place.

More than 20 countries, from Mexico to Argentina watched stories of sheer optimism and were reminded that a smile can still make all the diference in the world.

BEST AD RECALL FOR LATAM IN THE LAST
2 YEARS AND 51,1% OF PURCHASE INTENT

With: Fred Saldanha and Marcos Ribeiro.

 2020 was an uncommon year. Following its previous strategic success’, Bradesco wanted to release an uplifting end of the year video. But this time just another inspiring story wouldn’t be enough.

The story created not only represented the diversity of Brazil but the several ways each of us have struggled during 2020. In the end a sympathetic message of hope, not allowing people to forget that there’s some light ahead.  

An integrated campaign helped to spread our message of hope and it became one of the most memorable videos from an already iconic brand.

More than 240M views
ONE OF THE MOST MEMORABLES
ADS IN BRAZIL IN 2020

father’s day

On a holiday full of generic messages, what to say that would make a bank stand out?A simple film that is fully aligned with what the vast majority of the people say is the foundation of a good society. And the same film is the opposite when you think about what the vast majority of the people do.

A long piece that brought some thought to a date that is known for its commercial power when aired.

More than 64M views

Afropunk bahia 2020

Because of Covid-19, the first edition of the art festival Afropunk held in Brazil would have to be online. People were excited about the event and with the fact it was supposed to take place in Salvador.

Concentrating different online stages and areas, the video tried to emulate the energy of the event. Even though it was a remote event the audience responded and connected with the concerts, workshops, and conferences.

More than 12M views

The innovation was embraced, and we took the concept even further by asking an AI to make our visual for the campaign. How relevant bank data would be translated by this AI? We partnered with The Force Studios to generate graphics in a 3D environment by this AI.

On the year of the campaign, Bradesco was accoladed as one of the most innovative companies in Brazil, ahead of fintech start-ups.

More than 16M views

With: Rico Lins, Paulo Aguiar, Lucas Pinheiro, Américo Vizer, Rafael Barbosa.

SMALL BUSINESSES FRENZY

Opening a new business is always a challenge, specially in an often unstable economy. It may sound like a crazy thing to do. But we’ve made possible to millions of small businesses owners to give it a shot every day. 

We extended the campaign with 3 young entrepreneurs that had very challenging and brave projects in their minds. Their stories inspired and proved that the bank was on the right side and on the right track.

The bank wanted to make sure that their target know we understand how they feel.

A campaign for new customers that made the bank more attractive for 70% of the people who watched it.

With: Rico Lins, Paulo Aguiar, Lucas Pinheiro, Américo Vizer, Rafael Barbosa e Gabriela Moura.

reimagining a brand

Branding has always been an important aspect for Bradesco, but descontructing their own brand has always been a sing of strength of the regontiion of its logo pillars. To celebrate this we invited digital artists and commissioned original animated visions for each of the banks core pillars.

The première was ready. The theatres were ready. The rising stars of the brew industry were there. After all, it was a movie launching campaign. For such occasion the cinema and PR coverage were present, side by side with specialists who were getting ready for the pre-roll interview. After the first day, people could watch it on the main theatres in the country. 

By now you are probably aware that the perfect beer doesn’t exist. Or better. The perfect beer is a matter of occasion. It varies from time to time, from place to place. However, the documentary was there to break a bunch of other beer-related myths. For that, we selected small contents selected from the movie of extras and made a segmented media campaign intending to change habits.

You’ve cracked open a bottle of secrets and now you know that the perfect beer is a legend and also can be at the grasp of very hand in the next night, all at the same time. Incredible, like beer. Other things that you may be interested in is the results of this massive campaign. At this point you may recall what Charles Nouwen said: “the journey is more important than the endgame. I don’t want to reach the destination”.

Every beer tells a story

After a devastating loss in the 2014 World Cup, Brazilians got skeptical about their soccer team. To try to restore the hope of the fans and the pride of the team, Tite was named coach and immediately made his mark. Under his leadership the athletes took back the joy of playing and had shown a long lasting quality: values. We started our campaign sharing quotes from Tite's speeches to players and postgame interviews.

Tite's principles and positive influence was so impactful that people in Brazil started to campaign for him to run for presidency (seriously). So, we've decided to take a step further and show what sports programs, so worried about tactics and results didn't: his approach on life and how it merges with his coaching philosophy. For that, we created a series of six short episodes, shot in the middle of Brazil's greatest soccer temple: the Maracanã Stadium.

The Absence Of Shin Guards, The Captain's Armband, Practices Like a Match, Overcoming The Fear, My Dream Team, Comfort Zone. Those are the chapters that helped Brazilins to understand the mindset of their coach, but more than that, it made them believe again, not because the country is a nest of football talent, but because of hard work.

Itaú BROUGHT THE TRUTH TO A BELOVED SUBJECT, AND PEOPLE ANSWERED. NOWADAYS, 64% OF THE BRAZILIANS THINK BRAZIL CAN REACH THE TITLE AND 76% AGREE THAT TITE IS THE BEST COACH FOR COUNTRY'S MOST RESPECTED POSITION.

We invited people to explore a better WORKING World

During its 100th birthday, IBM promoted an exhibition to remind people about
their groundbreaking constant innovation and share some of the lessons they learned. The work selection was the sum of the technological progress of the last century. Still, people needed to know about it. We invited them through these posters.

The THINK exhibit is an exploration into how the world works and how to make it work better. Located at Lincoln Center in New York, the THINK exhibit happened to be, at the same time, a heaven on Earth for tech people, a record of how humankind has evolved and a self reflection about how we can improve the way we live .

The exhibition was critically acclaimed. The content? From Deep Blue to Charles Eames, from Apollo Missions to a data-wall, from floppy disk to nanotechnology. With that range IBM has filled the halls of Lincoln Center with pure entertainment.

THe exhibition that reminded people
how ibm helped to shape the last century.

The movie Brazilian Western was about to be released. A film set in the 80’s, with its main themes being corruption, drugs and murder. We needed to generate lots of buzz about it. So rather than promoting it in a conventional way, we did the unthinkable: we resurrected Brazil's most charismatic printed tabloid.

Brazilian Western is one of the most celebrated songs of the 80's in Brazil. It is 8 minutes long and has no chorus and that's exactly why it stood out. The movie script is based entirely on the song. Likewise, the news of the Last Edition of Notícias Populares are based on the original lyrics, the movie scenes and Brazil's 80's background.

The campaign ended up generating 1.7 million dollars of free media, out of a low-low-extremely-low-budget. And the public responded.

the year’s biggest audience for a Brazilian action movie:
1.5 million people.

TweetPee is a gadget for parents that tweets when a diaper needs to be changed. It helps moms and dads by saving money with unnecessary changes and warning them when the stock of diapers is running out through an app. It proved to be incredibly useful to parents that went back to work shortly after the baby was born. It also proved that even a diaper can evolve in an unexpected way.

Made to be cute but mostly made to be safe for the baby. 
Its round corners and softness make it almost imperceptible. 

The TweetPee App is more than an alarm that allows the parents to know when their baby needs to be changed. It's something that organizes diapers supplies and helps mom and daddy save tons of money.

Well, you can ask about nº2. We were totally
on it, but mom's nose is still the best device for that. 
Maybe next year.

atari's frogger got live and dangerous

To help Allianz Insurance advise people about the danger of driving carelessly we recreated Atari's Frogger, but this time using the heavy traffic of São Paulo, entirely live.

Accessing Facebook people were allowed to play and compete in this vintage, remodelled game. The game design stuck to the original one, but on LiveFrog players actually had to avoid cars, trucks and motorcycles from a real time video stream.

The characters

We wanted LiveFrog to be challenging just like the modern traffic. To make it educative about what could happen on streets we created and designed new characters, each one of them representing a point of attention while driving.  

Vintage interface

LiveFrog was played by thousands. Few tough players were able
to complete the 5 stages, such is the traffic nowadays.

Allianz was so pleased that a year later they launched livefrog2,
this time in rio de janeiro.

Traffic and street responsibility shouldn't be game. But since everything else failed, Fiat, the leader in automobile sales in Brazil for over a decade, decided it was worth a shot. So they launched Mistakeland, a game with a simple mission: respect other commuters.

Everyone plays
their part

Traffic and streets are ecosystems and every tiny part has its role. That's why Mistakeland brings pedestrians, cyclists, bikers, car and bus drivers together. They all belong on the streets. It's the players job make them get along. Bad habits are recurring and Mistakeland is an addictive game that evoques good habits.

ENVIRONMENT
AND BELONGING

The suburbs, a commercial district and a busy city center were designed to bring everyday situations to the gameplay. For every stage completed, it gets tougher to avoid mistakes.

No one is flawless. But now they are at least aware that a mistake can happen right in the next corner.

app store & Google Play Ratings:

To celebrate Summer Olympics in Rio, Samsung, one of the official sponsors of the Games, decided to launch a special edition of their premium smartphone, the Galaxy S7 Edge. Every olympic athlete got one. Then the numbered, limited edition hit the stores. There were only 2016 devices. Robert Scheidt is an Olympic hero. He has 5 medals in 6 editions, including 2 golds: the most for a Brazilian athlete. However, he never had a proper homage. With the Olympic Games coming to Rio, we decided it was about time for him to know how proud Brazilians are of his legacy.

In his last Olympic Games as laser-class-sailor, Robert Scheidt was the oldest competitor. He finished up in 4th place.

1 amazing CARrier,
5 olympic medals,
2016 smartphones sold.


 

With: Eduardo Battiston and Andrea Siqueira.
 

A Model With Skin Cancer Rallies Brazilians
to Protect Themselves

Model and actress Barbara Evans was diagnosed with skin cancer at the age of 22. She was the woman selected to start Nivea Sun's new social media campaign in Brazil. The main intention was to create an habit in Brazilians: the daily use of sunscreen. In the end, beside that we've got a important self-consciousness viral.

According to Brazil's National Cancer Institute data, one person dies of skin cancer every three hours in the country. However, roughly 150 million people still don't use sunscreen, and some never have.

Fully disclosed on social networks, the campaign started with Evans, speaking about her experience battling skin cancer. During the video she also made a sunscreen sign on her own cheekbones and invited people to do the same, so they could join the cause #signofcare

A sign that reveals that people cared about a real issue in Brazil's healthy system. A sign that proves that the country is moving ahead to the right direction and that brought the subject to the stakes for far longer than just the summertime.

15 millions views,
1 Million likes